Classicly

Every cranberry delivered to a receiving station must measure up to the highest standards of quality before it can travel under the Ocean Spray label. After passing through a machine which blows out the chaff, a cranberry must demonstrate that it’s got bounce. Bounce? That’s right. You wonder why? It’s this simple—a good firm berry will bounce. A soft berry won’t. Mechanical separators give each berry seven chances to bounce over four-inch wooden barriers. Berries that don’t have the necessary bounce are discarded. Only the lively ones go on to the screening room where canvas belts carry them between rows of sharp-eyed women who pick out any not up to Ocean Spray’s standards of appearance.